Steering away from all of the Yeezy news, here’s some drama about Nike. Colin Kaepernick, the former NFL player who famously took a knee instead of standing during the American National Anthem, is in Nike’s 30-year anniversary advertisement campaign, and some people aren’t having it. They’re even burning Nikes in protest to featuring Kaepernick in…
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Spring and summer have been slow for the Yeezy brand. Although Kanye is working on numerous other projects, including a possible restaurant for high-end comfort food maybe, he is still at it with his sneakers. After introducing the 500s and following the Yeezy 350 V2 Butter drop and many delays, things with Adidas Yeezy Boosts…
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The same shoes Justin Timberlake wore to the 2018 Super Bowl half-time show are now dropping in an all-new colorway. The Air Jordan 3 JTH “2-Minute Warning” pair immediately sold out the night of the performance following an Instagram post. Now they will drop in Bio Beige. We’ve seen this colorway, along with some others, in…
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Toronto will never be the same after what is known as the “Drake Effect”. The former Nike Jordan Brand collaborator brought hype to his hometown Toronto and to its B-ball team, the Toronto Raptors. Drake was supposedly working on an OVO Air Jordan 4 Raptor with Jordan Brand, but official images show the shoe without Drizzy’s…
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Following on last Year’s customizable White Nike Air Force 1 Low, Travis Scott is dropping a new iteration. On August 10th, 2018 a “Sail” version of the Nike Air Force1 Low will drop. Travis Scott Nike Air Force 1 Low Sail This version looks identical to the previous one which dropped in December. But this…
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Overlooking the sneaker scene, one can not overlook the impact that the Adidas Pharrell partnership had. Ever since this creative collaboration started back in 2016, every single Adidas Pharrell design stole the spotlight from all other releases. What You Should Know About Sneaker Brand Partnerships? And that was rather justifiable. Who wouldn’t want to rock…
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Adidas Yeezy Throwback Yeezys are everywhere. Really everywhere! Sneaker Cons, resellers market, Big music event and concerts, Influencers’ Instagram accounts. It’s as if no day passes without us seeing hearing or reading about Yeezys. However, those hyped kicks go long before any Adidas Yeezy pair appeared. In fact, Adidas Yeezy silhouettes are fairly new to the…
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Nike has proven that innovation is key when it comes to keeping up in the sneaker industry. The sportswear brand makes an impact with its new creations that cater to everyone’s style and athletic needs. Every so often, we are introduced to new Nike technology. Nike Technology in Sneakers Nike React One of this year’s…
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With Nike’s financial numbers out, there’s no doubt that innovations played a big role in the company’s successful year. According to Hypebeast, more than 80% of Nike’s growth is driven by new innovation. This includes the Nike React Element 87 that many people are calling the shoe of the year. Nike React Technology In 2017,…
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We previously mentioned that the Off White Prestos Polar Opposites pack could potentially drop in June, and we were wrong. These Off White Prestos and other hot sneakers are affected by pending delays, rescheduling, and more date changes as we dive deep into summer 2018. Delays As you may have heard, Adidas Yeezys will increase…
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