Blog

adidas pharrell logo

The Complete Story Behind The Adidas Pharrell Partnership

Overlooking the sneaker scene, one can not overlook the impact that the Adidas Pharrell partnership had. Ever since this creative collaboration started back in 2016, every single Adidas Pharrell design stole the spotlight from all other releases. And that was rather justifiable. Who wouldn’t want to rock some very colorful Read More

Adidas Yeezy Pile

Adidas Yeezy How the Biggest Sneaker Partnership Started? And Where is Headed Now?

Throwback Yeezys are everywhere. Really everywhere! Sneaker Cons, resellers market, Big music event and concerts, Influencers’ Instagram accounts. It’s as if no day passes without us seeing hearing or reading about Yeezys. However, those hyped kicks go long before any Adidas Yeezy pair appeared. In fact, Adidas Yeezy silhouettes are fairly Read More

new nike technology phantomvsn

Innovative Nike Technology: Nike React, Air Max 270, and More

Nike has proven that innovation is key when it comes to keeping up in the sneaker industry. The sportswear brand makes an impact with its new creations that cater to everyone’s style and athletic needs. Every so often, we are introduced to new Nike technology. Nike Technology in Sneakers Nike Read More

nike react element 87

Is Nike React Element 87 the Shoe of the Year?

With Nike’s financial numbers out, there’s no doubt that innovations played a big role in the company’s successful year. According to Hypebeast, more than 80% of Nike’s growth is driven by new innovation. This includes the Nike React Element 87 that many people are calling the shoe of the year. Read More

off white prestos

Date Changes You Need to Know to Cop Off White Prestos & More

We previously mentioned that the Off White Prestos Polar Opposites pack could potentially drop in June, and we were wrong. These Off White Prestos and other hot sneakers are affected by pending delays, rescheduling, and more date changes as we dive deep into summer 2018. Delays As you may have Read More

sneaker releases woopdity scoop

Hype Watch: 5 Most Limited Sneaker Releases of June 2018

Summer has begun my friends. The heat is on with many hyped sneaker releases scheduled for this June. The month is ample with limited kicks including two Yeezys, two Travis Scott collabs, Off-Whites and even a Levis pack. Continue reading for the full list along with release dates and retail Read More

travis scott air force 1

Nike’s Dropping Another Travis Scott Air Force 1 Low

Nike will be dropping yet another Travis Scott Air Force 1 in less than a year since the last drop, and it’s not that different from the OG pair. From a distance, you can easily mistake either for the other. The last Air Force 1 collab saw a White colorway with gum Read More

off-white-nike-presto-white

OFF-WHITE Nike Presto Could Potentially Drop Next Month

As the year rolls by, so do the neverending Nike Off-White releases. It doesn’t matter whether or not the many releases are over-saturating the market. Because each drop is another chance for every hypebeast around the globe to join in on the fun and games. And now as we draw Read More

nike-travis-scott-air-jordan-4-cactus-jack

Nike x Travis Scott Collab Brings A Limited Jordan 4 Retro Cactus Jack

Hyped shoes were once about the history, the story, and what they represented. Today, the hype of a shoe really depends on who’s ideas and name went into making them. It’s a new world where anyone can become a designer, even if they didn’t go to design school. And that Read More

UNC off white air jordan 1

The UNC Off White x Air Jordan 1 Drops this June

The success of Virgil Abloh’s collaboration with Nike is unwaning as the releases unfold. Away from the classic renditions that we’ve grown accustomed to, an all-new colorway is dropping this June: the new Off-White Air Jordan 1 UNC. https://www.instagram.com/p/BiLOHqzB1eX/?taken-by=pinoe77 It’s clear that Nike is trying to maximize its investment in their Read More