How Did Kanye West Influence Fashion Trends?

by: Tilda
January 24, 2020

How Did Kanye West Influence Fashion Trends?

Kanye West. When we hear the name we immediately think of music and Yeezy sneakers. But little did many of us know, is that Kanye’s fashion influence went way beyond the sneakers! He became a trendsetter and takes pride in that. So let’s take a stroll down memory lane and look at all the trends he popularized!

Kanye West Fashion Influence FeaturedThe Easy Guide To Kanye West’s Fashion Influence 

Shutter Shades

In his music video “Stronger”, Kanye wore an accessory people were not familiar with. You guessed it! The shutter shades. The not-so-glassy glasses soon became a must-have among fans. Moreover, some celebrities rocked this trend like Paris Hilton! 

He Helped Turn Streetwear to High Fashion 

Along with friend Virgil Abloh, Kanye West paved the way for streetwear to become a part of high fashion! The clothes themselves are not anything new and brands like Supreme and Stüssy came before Off-White and Yeezy. However, Yeezy line made it to the runways in places like New York and Milan.

Kanye West fashion influence

What were the normal clothes for skaters and hip-hop artists, became limited-edition drops! People were willing to pay up to ten times the price of a plain hoodie just because it was a Yeezy! And as far as we can see, this trend is not going anywhere anytime soon.

Dad Shoes!

So, remember the shoes our dads used to embarrass us with? Well, now we’re wearing them too! However, there’s a never-ending debate about who started it. It’s a head-to-head competition between Balenciaga and Yeezy!
However, we decided that dates don’t lie, and dates clearly show that Kanye had the upper hand. The first Yeezy 700 “Wave Runner” was seen at the Yeezy Season 5 fashion show in February 2017, and later officially released in August 2017. Meanwhile, the Balenciaga Triple S wasn’t released till September 2017! So we’ve got a clear winner here!

Kanye West fashion influence yeezy

Leather joggers

First, let’s just say that the leather joggers are just a bad idea. But we cannot ignore the fact that Kanye made these popular for a while! These completely useless, uncomfy joggers were Kanye’s trademark for a while! And let’s just pray they don’t come back.

Kanye West fashion influence leather

Brought Adidas Back to The Game

When the first Yeezy was released, Adidas’ share became 30% on the resale market after a low 1%. In addition to that, sales in North America witnessed a 5% boost (pun intended!). So it is pretty obvious that the Yeezy partnership helped Adidas a lot after being in a tight spot. 

Kanye West fashion influence adidas

On Wednesdays We Wear Pink!

If you really listen closely, you can hear Kanye rapping hard about them polos! But the one polo color that stood out for everyone was the pink mustard-stained one he wore in his “All Fall Down” music video. Kanye never shied away from wearing popping colors, especially pink! And we can see him wearing pink on several occasions.

Kanye West fashion influence pink

You Can Be Macho in Women’s Clothes

He’s not really the first to do that, but he’s one the most influential! Really… Who can pull off a Céline shirt or a skirt while still looking manly as heck? So we can give him that, he paved the way for mixing the masculine and feminine fashion!

Kanye West fashion influence women

Kanye’s Latest Fashion Adventure: Yeezy Gap!

A smart move on both ends. Gap has been struggling with sales declines since 2019, and the pandemic wasn’t helping either. However, this all changed really fast when they announced their 10-year partnership with Yeezy! Their sales actually jumped a nice 42% after the reveal! And apparently, both brands are taking the marketing to a new level. Gap actually covered their Chicago store with a handwritten message from Kanye. Moreover, this collab was important enough to make Kanye come back to Twitter! After all, it was the #WESTDAYEVER!

kanye west fashion influence

Kanye West: Did He Really Influence Fashion?

In short? Yes, he did. Love or hate him, Kanye West managed to make a name for himself as an artist, designer, and trendsetter! Although some of the trends are not in today, they were THE trend back then. We can’t wait to see what fashion shenanigans he’ll be up to in the coming years!