The Foolproof Guide to Finding Flip-worthy Hyped Sneakers

by: Tilda
May 15, 2020

The Foolproof Guide to Finding Flip-worthy Hyped Sneakers

It’s 2021 and the sneaker industry is showing no sign of slowing down. But we’re definitely here for it all, and we’re sure that you are too! But if you wanna get serious about your sneaker reselling game, you gotta really want it. And also, know what sneakers to resell because not every pair is worth the flip and drops aren’t equally important. So, how can you tell the difference between hyped sneakers and your average release?

Well, you just came to the right place if you’re new to the sneaker industry. This is a guide that will take you through the process of choosing what to cop next! But if you’re not new, a little mental jog won’t hurt, would it? You could be looking for something a bit more advanced though, so we’d recommend starting from here.

Hyped sneakers 2021

Hyped Sneakers Recipe!

Choose Your Brand Carefully

Not all brands are worth reselling in the secondary market, and that’s a fact. That’s why you should know which companies dominate the sneaker game. In the lead, we’ve got Nike leading the movement along with Jordan Brand. A close second is Adidas and Kanye West’s Yeezy. It’s worth noting that 2020 and 2021 are pretty good years for New Balance in terms of hype. I mean, do we even blame them at this point?

hype sneakers brands

Look at the Background of the Shoes

A very important part of the sneaker game is sentimental value. Sometimes a pair builds hype just because of its history. One of the masters at this game is Jordan Brand. Air Jordan plays on the backstory of the kicks and ends up selling out. Most Jordans have a story to tell, and sneakerheads are into that storytelling. Almost every OG Jordan that dropped during MJ’s playing days holds a legendary moment with it. This contributed to His Airness becoming the king of endorsements and maintaining the throne to this day.

Best earning athletes endorsements

On the other hand, controversy sells. You know the saying “all publicity is good publicity”. And that’s exactly the type of game Kanye masterfully plays. That controversy usually extends to his Yeezy line. After all, a silhouette like the 450s would never sell under a different name. Moreover, the company plays the exclusivity game like no other. But we’ll get to that in a bit, so keep reading!


Exclusive runs always win the hype game. The availability of brands like Vans and Converse makes the kicks lose value on the resale market. But companies like Nike and Adidas capitalize on exclusivity. Yeezys have been some of the most exclusive kicks at a certain time. However, the exclusivity card isn’t a long-term strategy. So today, as we’re seeing, they’re opting for region-exclusive sneakers. That way, they’re keeping the hype sneakers status while not sacrificing the stock number!

hype in function of availability

Collaboration is Key to Hyped Sneakers

I’ll repeat, not all collabs are worth the flip, but collabs are usually worth the money you’ll invest in them. When a popular brand collaborates with an equally cool brand, the results are very hyped sneakers! And that’s when brands that are usually available to the masses hit the jackpot with an exclusive collab. Obvious examples of this are Fear of God x Vans Era 95 DX Marshmallow. It retailed for $90 and currently resells for $1,200 on average! Another one is Off-White x Chuck 70 Hi “The Ten” which retailed for $130 and resells for up to $3,000.

hype sneakers collabs

A Good Endorsement Does Wonders!

Choosing the right athlete is crucial to the marketing game. The Jordan endorsement is living proof of that. Remember the time when Michael Jordan didn’t want to sign with Nike? Converse, as the best basketball shoe company back then, didn’t see much in a rookie. MJ wanted to sign with Adidas but they couldn’t make basketball shoes so they passed up on the offer. However, Nike was willing to sign a deal, and thanks to mama Jordan, they did!

Hyped Sneakers - endorsements

After signing the deal and agreeing to give Jordan his own shoe, Nike expected $3 million worth of sales. However, they ended up selling $126 million! So how does that relate to our talk? Simply put, Michael Jordan, even as a rookie, was a sensation and the public loved him. This love translated into sales when the first Air Jordan 1 dropped in 1985! After all, everyone wanted to be like Mike. And that marked the birth of hype sneakers!

Advertising Will Make or Break a Product

Who doesn’t remember the Jordan series of commercials starring MJ and Spike Lee? Or the Adidas “Impossible is Nothing” commercial that features Muhammad Ali and other famous athletes? Commercials and marketing campaigns are very important elements of the hype. A very well-executed marketing strategy would make all the difference in the world. “Tickle Me Elmo” is the perfect proof of that!

Last Thing You Should Know About Hyped Sneakers!

Hyped sneakers are not just the byproduct of the design process. Although the design does play a part, it’s not always the deal-breaker. I mean, Travis Scott’s Air Max 270 was pretty hype, and it’s definitely not a looker. The sneaker hype depends on many factors that even sneaker brands can’t control sometimes. But one thing is for sure, getting hype kicks is hard. That’s why you should have a good sneaker bot to help you out in the vicious online copping world! Luckily, we have the best sneaker bots on the market right here. Godspeed 🔥