Tech & Sneakers: What’s The Deal The competition has been on since the 1980s; where mostly Adidas, Nike, Reebok, and ASICS are trying to create the best combination of comfort and style. We’re used to having collaborations and partnerships as the main reason behind the continuous hype in the sneakers market. This hype is expected…
What’s the deal behind sneaker collaborations? The way the collaborations come into play in the sneaker world creates the hype for new releases. Brands take advantage of the fact that sneakerheads always want to have or wear what celebs, artists, athletes wear. And the bigger the collaboration the harder it is to cop, and the…
The Nike Air unit just keeps getting bigger and better. Launching on February 1st is the new Nike Air Max 720, dropping in an array of exciting and futuristic colorways. The 720 will take Nike Air 270’s spotlight for the tallest Air unit to be created. When the Nike Air 270 dropped last February, we…
Imagine the world 10, 20, 30 years from now. What would sneakers look like? What sort of features would you want to see? Lights. Auto-laces. Smartphone App Control? The future now has a name; Nike Adapt BB. The dream of rocking self-lacing sneakers has been around since Marty McFly first rocked his Nike MAGs in 1989.…
Escapism has always had its place in the fashion world. It can come in the form of floral print like the vacation floral tees. Or it can incorporate outer space aesthetics as we’ve seen in the Nike Paul George 2 ‘PlayStation’ and now again in the latest edition of Paul George shoes, the Nike PG 3. For…
God-fearing Jerry Lorenzo, the founder of Fear of God, has had the opportunity to work alongside huge names during the start of his career. Recently, he’s had his biggest break yet, collaborating with Nike, arguably the most influential sneaker and athletic wear leader today. While joint collections dropped earlier this month, the Fear of God Nike…
Right after releasing the Green Lobster Kyrie 4 and the Purple Lobster SB Dunks, the Boston-based retailer, Concepts, is at it again with more collaborations with Nike and Boston Celtics player, Kyrie Irving. This time, Nike and Concepts join forces to illuminate Kyrie’s spiritual side with the unique and inspired Concepts Nike Kyrie 5 Ikhet. In…
Nike and Fear of God’s Jerry Lorenzo join forces to bring the Nike Air Fear Of God 1 which features a boot-like construction with a cage lacing system. Two colorways are due to drop this weekend, the “Light Bone” and “Black”. Jerry Lorenzo, Fear of God Born on October 5, 1976, Jerry Lorenzo was brought…
Following the recent drop of the Off White Zoom Fly and adding on to Virgil Abloh’s line with sneaker industry beast, Nike, is the release of his anticipated Off White Air Force 1 collaboration. Unlike its 2017 Off White Nike Air Force 1 drop, this release will consist of two colorways rather than one. While…
Jordan Brand was not short on collaborations or on crazily limited releases this year. The Brand’s work with PlayStation, Paris Saint Germain and Virgil Abloh steal the spotlight every time. And now it’s time for a new collaboration with LA’s Unions. The 2 deconstructed pairs have quickly become the most hyped and desired pairs of…