2020 wasn’t a good year for all the basketball fans, especially those of Kobe Bryant. The scene wouldn’t be the same without one of the greatest players. However, on that fateful day, the basketball industry lost more than just Kobe. We lost his daughter Gianna who was a promising basketball player in her own right.…
Pop culture, sneakers, music, everything thrives in controversy. And you know how the saying goes: all publicity is good publicity. And nobody knows how to turn things around the way Nike does. But this time, it’s a lil bit different, bolder, and potentially better! You see, after some legal drama, it seems like we’re getting…
The NFT industry is here to stay, and if you didn’t get in back when it started, you eventually might. Lots of brands and celebrities jumped on board without looking back. However, the crypto crash followed by a crypto crash certainly made lots of people hit the brakes. But that didn’t dishearten the Swoosh. Why?…
If Nike has only one positive thing going for them, it’s the ability to create hype. And when they can drop a pair of shoes that sells out every single time, you know it’s a banger. But sometimes, it gets a little bit too much, or is it? Well, the Nike SNKRS 3 Days of…
Whenever we think about Nike, we think about sports, and our mind immediately goes to basketball and running. After all, it’s the brand that scored the biggest deal in the history of basketball deals: Michael Jordan. And again, the Air Max line put Nike on the running map. But beyond the Air Jordan and Air…
Nike certainly knows how to celebrate special occasions, even if it’s a whole year later. And this April, the Swoosh is paying a tribute to the Setsubun festival. What’s that, you ask? Well, we’re gonna answer that and take a look at the upcoming kicks with the same name. So, here’s everything you need to…
Virgil’s passing was one of the biggest and most shocking news the industry had to process in a while. The news was as big as Virgil’s contribution to the fashion and sneaker industries. And as this happened quite suddenly, a lot of his work was left unfinished. And one of the drops Virgil was working…
Some partnerships sometimes give us an awesome collab and just dip after it. Luckily, that’s not the case with Social Status. The Pennsylvanian sneaker store started its Nike journey in 2021, and it’s not gonna cut it short anytime soon. And now, Nike Social Status is coming back with the classic Mac Attack! However, the…
The sneaker industry became what it is today because of hype. But the original reason sneakers existed for is sports, and will always be for sports. So today, we’re gonna go back to the roots with some of the coolest Nike athletes! From basketball to golf, Nike made sure they infiltrated every popular sport. Moreover,…
The sneaker industry is very competitive, with only the best sneaker collaborations making the cut. And though there are requirements to end up with hype kicks, sometimes a name could be more than enough. That’s how it’s apparently going with the Adidas Fear of God partnership. So what went down since they announced that collab?…