Adidas’ second Yeezy sale follows a humongous first drop that gathered millions of dollars for both the sportswear giant and Ye. After Adidas ended one of the most successful partnerships in sneaker history, they decided to sell their existing stock of Yeezys. You know, as a way to stop their financial hemorrhaging. The twist, though, is they donated a “significant amount” of the proceeds to organizations working to combat racism and antisemitism. And this August, Yeezy fans will definitely enjoy the upcoming drops!
Adidas’ Second Yeezy Sale: All You Need to Know
So if you’ve been following up with the sneaker world, you knew this was coming. Unconfirmed figures circulating the initial Yeezy drop last May suggest that Adidas made over $170 million from it. Which they’ve already promised to donate some of them to anti-hate charities like the Anti-Defamation League. Assuming Kanye’s prior deal remains for that first Yeezy sale, he probably bagged $15 million that day alone. Meanwhile, Ye is no longer affiliated with Adidas. Oh, and Adidas YEEZY is DOA though Ye is still in charge of his own YEEZY brand.
As for the upcoming dates, the Three Stripes hasn’t confirmed any, of course. But sneaker leakers never rest or simply wait for official release dates or droplists: they wanna know everything immediately. Some have already compiled lists of the sneakers presumed to be released in the next Adidas YEEZY shoe sale. These include a bunch of muted YEEZY BOOST 350 and 700 sneakers — including a sought-after “Utility Black” colorway — and some far more vivid marble dye-patterned YEEZY SLIDE sandals. So for now, August is your month, folks.
YEEZY DROPS pic.twitter.com/M90VQZ7GnH
— YEEZY GOD (@gunnertierno) July 18, 2023
Also, rumors are circulating of YEEZY colorways actually seeing the light of day at future drops, too. There’s also a rumor that new tonal colorways of the YEEZY QNTM basketball sneaker will be arriving alongside the other new bits, as we’ve seen through images of leaked sneakers floating around online.
Yeezys coming back to Footlocker?
Although Adidas made their peace with selling their stock of Yeezys, big box retailers haven’t just yet. Last October, Foot Locker claimed that it would cease all YEEZY sales due to Ye’s antisemitic remarks. “While we remain a partner with Adidas and carry a wide assortment of their collections — we will not be supporting any future Yeezy product drops, and we have instructed our retail operators to pull any existing product from our shelves and digital sites,” the retailer stated.
However, rumors are circulating that Foot Locker Inc. will begin selling Yeezys again soon. The retailer hasn’t confirmed the news so far. But, several reliable sources across social media have claimed the rumors as true. Since things haven’t been looking very good for them, this comes as good news for Foot Locker. CEO Mary Dillion recently announced they will be closing over 400 stores by 2026. Not to mention Nike’s sales dipped at Footlocker as a result of Nike’s direct-to-consumer strategy. So this Yeezy deal comes as a great opportunity for Foot Locker to kinda gain back some of the losses they’ve taken.
So far, Foot Locker hasn’t confirmed this information, possibly not to jinx it, but we expect the chain to announce more information within the upcoming weeks.
Let’s Wrap This Up
During Adidas’ 2023 Q1 stockholder meeting in February, the brand’s CEO Bjørn Gulden confirmed Adidas lost $441 million in the year following its split with Ye. Kinda getting on the nerves of investors! Now, had Adidas chosen not to repurpose its remaining Yeezy stock, the brand could have suffered $772 million in operating losses. Though it seems they’re ready to make it all back with their drops throughout this year. Keep it posted to our blog for any future news on Yeezys, of our beloved Nikes. In another problematic news, did you know Kyrie Irvine has signed with ANTA after breaking up with Nike?
