Today, we’re talking about one of the most famous and long-standing collabs in the sneaker industry! The Adidas Pharrell partnership has been around for more than a decade, and this relationship only keeps getting stronger. You see, although many Adidas collabs went down the drain, this one has been consistently present in the industry and helped push lots of trends out into mainstream consumption! So, let’s go down memory lane and check out how this partnership progressed, shall we?
Since 2014 & Still Going Strong!
Our story starts in the summer of 2014, 12 years ago, when Adidas and Pharrell Williams announced their partnership. Back then, Kanye West, Stella McCartney, and other names were already signed to the Three Stripes. It was literally the golden era of Adidas collabs, and everyone wanted a piece of it. From the monochrome Superstars to the Supershell collection featuring famous artists like Zaha Hadid, we got so many gems!
The Groundbreaking Adidas Pharrell Partnership Drops
When we talk about insane silhouettes and market-changing drops, the NMD Hu definitely comes to mind. From the Ultraboost soles to the crazy colorways and themes, this silhouette left a mark in every sneakerhead’s heart! But from there, the hype died down a little bit. However, if Pharrell is anything, he’s a creative mind at work. And fast forward to 2025, we got the Adistar Jellyfish that got everyone talking about this partnership again!
Where Is the Adidas Pharrell Partnership Today?
As we already mentioned, the Adidas Pharrell partnership has been ongoing for 12 years, and it’s showing no signs of slowing down. You see, the latest installation, the white Adidas Jellyfish, already has everyone waiting. And they’re worth quite the sum on the aftermarket! So, if you’re wondering if this partnership is still worth investing in, yes it is.
How to Cop the Kicks?
If you’re looking for a way to score any of the older kicks, it’s the resale market for you. However, this collab is the gift that keeps on giving, and there’s always something cooking. So, you better have the right tool to score kicks for retail, which would be NSB! From Shopify to Nike and Adidas, our users have been consistently copping kicks and collectibles and making money. So, get your NSB key today if you wanna join the movement. Godspeed!
