So, Adidas is making headlines, but not the good ones. With all the losses the brand is facing, it calls for another kind of discussion. Why aren’t Adidas collabs doing what some Nike collabs are doing? Is the three stripes brand to blame for killing partnerships before they reach their peak? Are their choices of…
So much can happen in just one year. Sneakers come into fashion, some go out of it. However, there are always sneakers that just stick like Jordans and Yeezy sneakers. Sneakers like those transcended athletics and became an essential part of our daily lives. And the fact that Yeezys were essentially lifestyle kicks, made them…
I can’t believe what we’re about to discuss, but whenever we’re looking lately, we see a sneaker collaboration. But is that really a bad thing? Well, today we’re gonna talk about how sneaker collabs are affecting the sneaker industry. Positively or negatively. Like will everyone at some point get a piece of the hype? Let’s…
The sneaker industry is a wide space that caters for many tastes. Someone may like shiny patent leather, while another is into suede. Luckily, sneaker brands have something to suit everyone’s likings. But what everybody should agree on, is that having at least one pair of multicolor sneakers is a must! Don’t worry if you…
Classics never die. That’s probably what Pharrell was thinking when he headed into the design room with the Adidas Superstar, again. The Adidas Pharrell Williams partnership is definitely not going out of style, either. The upcoming kicks are proof enough of that. And if you’re interested in the whole history of this collaboration, check this…
What’s the deal behind sneaker collaborations? The way the collaborations come into play in the sneaker world creates the hype for new releases. Brands take advantage of the fact that sneakerheads always want to have or wear what celebs, artists, athletes wear. And the bigger the collaboration the harder it is to cop, and the…
After the great success of the collaboration with Virgil Abloh last year, Nike is dropping once again a series of sneakers. As the sneaker community calls it, “The Ten 2”, this year’s version will not feature a one-day release. Instead, we will be having several releases starting on March 30th and possibly not ending until…