Occasional Wisdom is where we answer the questions sneaker fans keep asking: how things work, where shoes are made and how to wear them. Ever wondered why a pair shows up on StockX before its release date, where New Balance shoes are made or how to lace Jordan 1s? The answers are here, along with sizing guides, sneaker histories and beginner guides like our Sneaker Twitter guide. It’s for the curious, whether you’re new to the game or have collected for years.
Whenever you decide to take on a new hobby, learn a cool skill, or start a gig, you need the right prep for it. It could be YouTube videos, online courses, or manuals (it’s fun for some)! Now, that’s also the case when you decide to join the sneaker game. You’ll need guides, tutorials, and…
It might not be the holiday season yet, but there’s plenty of reason to go shoe shopping, especially as a student! And what’s a new school year without the right shoes to make a statement since day 1? If you agree with that, you’re in luck, because we have just the thing for you! We’re…
2027 marks 30 years of the Air Jordan 12! The silhouette debuted in 1996 and introduced one of the most elegant designs in Jordan Brand history. Designed by legendary Nike designer Tinker Hatfield, the silhouette arrived during one of the most memorable chapters of Michael Jordan’s career. It was the first Air Jordan released after…
The Air Jordan 7 turns 35 years old in 2027, marking an important milestone for one of Jordan Brand’s most distinctive silhouettes. Originally released in 1992 and designed by Tinker Hatfield, the Air Jordan 7 introduced a bold new direction with its Huarache-inspired inner sleeve, geometric design, and the absence of visible Nike branding. The…
StockX is introducing a new way for sneaker and streetwear enthusiasts to shop with the launch of the StockX Mystery Box. Rather than purchasing a specific item, buyers can choose a themed mystery box that contains a surprise product sourced from StockX’s verified marketplace. Unlike traditional mystery boxes, StockX uses live marketplace data and guaranteed…
Now that we’re halfway through 2026, it’s time to pause and reassess, the way all good entrepreneurs and side hustlers do. We analyze what went down so far this year and try to predict what’s gonna trend next. You know, to figure out what to put our money on! How’s the future of sneaker bots…
Today, we’re talking about one of the most famous and long-standing collabs in the sneaker industry! The Adidas Pharrell partnership has been around for more than a decade, and this relationship only keeps getting stronger. You see, although many Adidas collabs went down the drain, this one has been consistently present in the industry and…
Pink sneakers are having a major moment again, and it’s not just a passing trend. Okay, it might be, but that’s a recurring one for sure. The comeback is being driven by a mix of fashion shifts, athlete influence, social media trends, and brands embracing bolder color palettes! So, let’s dive into all the details,…
Few franchises in history have achieved what Pokémon has. What started as a video game series in the 1990s has grown into a global powerhouse spanning trading cards, collectibles, events, and one of the most passionate fan communities worldwide. In recent years, demand for Pokémon products has exploded, especially for Pokémon Center exclusives, limited-edition trading…
One of the most influential celebrity sneaker collabs of the modern era has officially reached its end peeps. After a boom, a dip, and then a comeback, the Rihanna Puma partnership is no more. This poses a question: Is this breakup long overdue or not? Well, we’re gonna dive into it all to answer the…