Industry News covers the business side of sneakers: resale platforms, brand deals and the gray areas of buying and selling. Read what unauthorized authentic shoes are and whether they’re legal, what a sneaker plug is, and how new marketplace features like StockX Listings and the StockX Mystery Box work. We also follow athlete deals, such as Kylian Mbappé leaving Nike for On, and resale markets outside the US. It’s for resellers and anyone who wants to understand the sneaker market beyond release day.
The Stephen Curry Li-Ning partnership is officially underway, and it could become one of the most significant athlete-brand collaborations in modern basketball. After months of speculation surrounding Curry’s sneaker free agency, the four-time NBA champion has signed a 10-year agreement with Chinese sportswear giant Li-Ning, launching the next chapter of Curry Brand on a global…
One of the most influential celebrity sneaker collabs of the modern era has officially reached its end peeps. After a boom, a dip, and then a comeback, the Rihanna Puma partnership is no more. This poses a question: Is this breakup long overdue or not? Well, we’re gonna dive into it all to answer the…
The sneaker world got hit with some unexpected news this week after reports surfaced about massive Nike Tech layoffs affecting the company’s digital operations team. While Nike confirmed roughly 1,400 corporate job cuts globally, sneakerheads are thinking about something else. Everyone immediately locked in on one detail: the rumored restructuring of the SNKRS team. For…
The sneaker industry just got blindsided by a serious grail-level reveal. First look images of the NIGO Air Force 1 2GO have officially surfaced, giving collectors a glimpse at one of the rarest Nike promo samples in recent memory. With an extremely exclusive run of only 50 pairs worldwide, the kicks pay tribute to the…
The upcoming Sneaker News Bape STA is seriously one of the season’s coolest collabs. You see, after two decades of keeping everyone up-to-date on the biggest releases in the world, the news outlet is finally stepping into the collaboration game instead of covering it. The result is the highly anticipated SN Bape STA, created alongside…
So, you decided to get into the world of sneaker reselling, huh? Well, the road to becoming a sneaker reseller is both easy and hard, depending on how you start. But today, we’re gonna help you get started the right way, and that’s by knowing the right value of any kicks! Whether it’s pricing your…
The Alysa Liu Nike partnership has officially been confirmed, and it’s one of the biggest athlete signings of 2026. After months of speculation (and subtle Swoosh sightings during the Winter Olympics), Alysa Liu has officially joined Nike’s global athlete roster, marking her transition from elite skater to full-on cultural icon. Nike’s announcement comes right after…
Adidas is putting its loudest heritage statement back in the spotlight: the Superstar. In the brand’s newly announced “next chapter” for the Original Icon, adidas positions the shell-toe classic as a cultural constant—built for sport, adopted by street style, and ready to be reinterpreted again for a new cycle of fashion and identity. That framing…
The Bad Bunny Adidas BadBo 1.0 is a perfect example of how sneakers, music, and global moments collide to create a cultural impact that lasts. The BadBo 1.0 reached a new level after Bad Bunny’s Super Bowl Halftime Show appearance! That was a moment that instantly pushed demand and resale value. Mind you, the kicks…
The collectible world, especially trading cards, is one of the wildest places to be! Why do we say that, you ask? Because we’re just a couple of weeks into 2026, and the trading cards scene is on fire. And the culprit? The latest Riot Games Riftbound: League of Legends TCG! This release sent everyone down…