The Complete Story Behind The Adidas Pharrell Partnership

by: Tilda
August 3, 2018

Overlooking the sneaker scene, one can not overlook the impact that the Adidas Pharrell partnership had. Ever since this creative collaboration started back in 2016, every single Adidas Pharrell design stole the spotlight from all other releases.

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And that was rather justifiable. Who wouldn’t want to rock some very colorful and very lit BOOST sneakers and help spread positive vibes and energy all around?

The first Adidas Pharrell NMD experiment was a Friends and Family pair. The NMD R1 Burgundy is now available for purchase on reselling platforms such as GOAT for as high as $12K. That being out to the masses, everyone was dying to cop the following Adidas Pharrell release. Some wanted to sell it and make that much profit, while others wanted to prove their loyalty and love for Pharrell.

Adidas Pharrell NMD Human Race

Adidas Pharrell NMD HU Yellow ff

The first Adidas Pharrell sneakers to drop to the public were the Yellow NMD Human Race. They launched on July, 22nd 2016 and were welcomed very warmly. Which explains the ridiculously high resale price to date.

NMD Hu Packs

This trial release proved so successful that only 2 months later, a whole pack of Adidas Pharrell Hu NMD dropped. On September 29th, 2016, 5 distinct colorways of the NMD Human Race released and that’s when the Adidas Pharrell legacy really kicked off.

The sneakers came in Green, Red, Blue, Tangerine, and Black, which clearly was the most valuable to sneakerheads.

The PrimeKnit uppers of these shoes conveniently showcased terms like Hu Race, Human Being, and Human Species.

NMD Hu TR Hiking Collection

Adidas Pharrell Human Race NMD Sun Glow

After that, it took Pharrell over a year to release another pack. On November 11th, 2017 a new Adidas Pharrell NMD Human Race pack, called “Hiking Collection”, was released. This time it only included 4 pairs, but every pair look completely different like it had its own personality.

The Teal and Oreo pairs both had Moon & Clouds embroidered across their PrimeKnit. While the Pale Nude one had Breathe and Walk and finally the craziest pair among them, the Multicolor showcased the words earth and body.

This Hiking-inspired collection also included a three-layer jacket, gilet, packable windbreaker, cargo pants, hooded sweatshirt, leggings, T-shirt, and vest.

Culture-inspired Packs

Adidas Pharrell NMD Coral

Moving on to 2018, the Adidas Pharrell collaboration continued but took a whole new pathway. This year’s packs were all about celebrating great nations and countries. First, it started with the NMD Holi pack which celebrated India’s Holi Color Festival. That collection included 4 colorways, White, Black, pink, and Coral.

Adidas Pharrell NMD Human Race China Red

The second culture-inspired collection was dedicated to China. It included 3 colorways, Green, Red, and blue. An additional very fancy golden pair was also manufactured, but, unfortunately, was an F&F.

And next week, a third similar Adidas Pharrell collection will be dropping. The NMD Human Race Afro Pack or Solar Pack includes “officially” 2 pairs that nod to the rich African heritage.

Adidas Pharell NMD Afro Pack Solar Pack Aqua

So Many Exclusive Releases!

Away from the usual NMD Human Race pairs, Pharrell also co-created a few very exclusive and expensive releases.

These include the Adidas Pharrell NMD YOU NERD, BBC Cotton Candy, and Chanel which retailed at $1160. Pharrell’s latest exclusive collab was the NMD NERD Homecoming which dropped on June 16th, 2018.

The high-level of exclusivity of these pairs made them extremely valuable at resale. Buying a pair of these rare pairs could cost you starting $1400 and up to $7000.

Adidas Pharrell Tennis Hu

adidas pharrell tennis

In addition to his infamous Human Race pack, Williams has another collection he’s continuously working on. The Adidas Pharrell Tennis Hu which is another successful project between the musician and the Three Stripes Brand.

Although the Tennis Hus aren’t as hyped or as limited, they’re still a welcomed addition to the sneaker family. In face, if you fail to cop the PW NMDs you can still have a chance to cop the colorway you liked by getting the Tennis version.

Bright Future

As the numbers and fans’ reaction indicate, this collaboration is far from ending. In fact, it’s just begun. The unique design of the shoe- and its many elements- open up hundreds of opportunities for a diversity of patterns and colorways. The addition of the values it stands for makes the Adidas Pharrell partnership one worth giving a chance. Or many chances for that matter.

Finally, we still have more collections to look forward to, such as the “Inspiration Pack” dropping in November. And a Japan exclusive NERD pair.