Fear of God Adidas Partnership Ends

The sneaker industry just saw a major shift. After a few years of performance and lifestyle footwear drops, the Fear of God Adidas partnership is officially coming to an end. Confirmed by Jerry Lorenzo himself, the split marks the conclusion of a pretty influential brand relationship. For sneaker collectors, investors, and anyone running NSB, this news could have big implications. From resale value to future releases, here is everything you need to know about the Fear of God Adidas breakup and what comes next.

What Is Fear of God?

Fear of God is a luxury fashion brand by Jerry Lorenzo, known for its blend of streetwear, sportswear, and high-end fashion. The brand is famous for:

Minimalist design language
Neutral color palettes
Oversized silhouettes
Premium materials
Cultural storytelling tied to faith, family, and sport

Fear of God Essentials helped introduce luxury aesthetics to mainstream streetwear, while the mainline Fear of God label pushed boundaries at the highest level of fashion.

A Brief History of the Fear of God Adidas Partnership

The Fear of God x Adidas partnership began with massive expectations in 2020. It was positioned as more than just a sneaker collab. Jerry Lorenzo was given full creative control across basketball, lifestyle, and performance categories. However, people kinda lost patience after the partnership got everyone waiting for THREE years until they got the first release.

Key highlights from the partnership include:

Fear of God Basketball I and II
Fear of God Athletics line
Premium apparel collections
Mix of Adidas performance innovation with luxury aesthetics

Unlike traditional collabs, this partnership was long-term and strategic, similar to Ye’s original Adidas deal but with a more refined and sport-focused approach. However, the collaboration failed to gain traction with its releases. And unfortunately, it became another Adidas collab that went to the cemetery of partnerships.

Why the Fear of God Adidas Partnership Is Ending

According to Jerry Lorenzo, the decision to end the partnership came down to creative alignment and long-term vision. Fear of God continues to evolve as a luxury house, while Adidas is recalibrating its brand strategy after major internal changes.

Key factors behind the split:

Shifting creative direction at Adidas
Fear of God focusing more on independent growth
Long development timelines that conflicted with fashion cycles
Desire for greater flexibility outside a single sportswear partner

The split was described as respectful and mutual, not a fallout. You see, the contract ends in December 2025, and the two sides decided not to renew it.

What This Means for Sneaker Collectors and Resale

Whenever a high-profile partnership ends, the market reacts. Here’s how this could impact collectors:

Existing Fear of God Adidas sneakers may increase in long-term value
No future restocks or new silhouettes under Adidas
Final releases become “end-of-era” collectibles
Scarcity increases across older Fear of God Basketball models

Historically, discontinued collaborations tend to perform well over time, especially when tied to influential designers.

What’s Next for Fear of God?

Jerry Lorenzo is far from slowing down. With Lorenzo’s influence stronger than ever, the end of Adidas opens doors to new opportunities. Moving forward, we can expect: