Sneaker News is where we cover upcoming releases, collabs and the business moves behind them, from Jordan Brand retros to athlete deals. Many release posts explain what the shoe is, the story behind it and where to buy it, like our guides to the Comme des Garçons Jordan 11 and the J Balvin Jordan 4 Lemonade. We also break down confusing product lines, such as the Air Force 1 01 vs 07, and brand launches like Nike White Label and the Adidas Climacool System.

Nike White Label NSB

Nike White Label Brings a Premium Take on Nike Basketball!

Nike Basketball is elevating several of its newest signature sneakers with the launch of the Nike White Label collection. Rather than creating entirely new models, Nike is giving select signature shoes premium makeovers through elevated materials, refined color palettes, and subtle branding. The first wave of the collection includes four of Nike Basketball’s biggest signature…

Nike Atelier

Nike Atelier Is Here to Make the Elite Even More Elite!

Nike Atelier is Nike‘s new bespoke design platform focused on creating one-of-one, handcrafted apparel and footwear for select signature athletes during major moments off the field or court. Rather than being a consumer product line, it’s a creative studio where Nike designers work directly with athletes to tell personal stories through custom pieces! But it…