Jordan 3 Black Cement: 2024 Release, 1988 OG & Resale Guide
The Jordan 3 Black Cement (style code DN3707-010) returned on November 23, 2024 at a $220 retail price. After six years away, the 1988 classic is back and this time truer than ever to OG specifications. Designed by Tinker Hatfield in 1987, it pairs tumbled leather, elephant print, and Nike Air heel tabs. Pairs trade between $205 and $285.
- 36th-Anniversary Drop: Released November 23, 2024 at $220 adult retail under style code DN3707-010 in full-family sizing.
- 1987-1988 Origin: Created by Tinker Hatfield in 1987 and debuted by Michael Jordan at the February 1988 NBA All-Star Game ($100 OG retail).
- Complete Retro Lineage: Reissued at retail in 1994 ($100), 2001 ($100), 2011 ($160), 2018 ($200), and November 2024 ($220).
- Aftermarket Range: 2024 pairs trade from $205 to $285, while 2018 pairs ($200 retail) command $320 to $460.
How Did Tinker Hatfield Save the Partnership with the 1988 Jordan 3 Black Cement?
The history of the Jordan 3 Black Cement starts at a pivotal crossroads in 1987. Following the departure of designer Peter Moore, Michael Jordan seriously considered leaving Beaverton for a rival company. Architect-turned-designer Tinker Hatfield stepped in on short notice during 1987. He listened closely to Jordan’s request for a lighter, broken-in mid-cut basketball shoe. Hatfield’s 1988 design convinced Jordan to stay and shaped the modern Air Jordan empire.
Jordan debuted this colorway during the February 1988 NBA All-Star Game in Chicago. He scored 40 points that night and won Game MVP honors. The silhouette also introduced three historic series firsts. It unveiled the Jumpman tongue logo, visible heel Air cushioning, and textured elephant print overlays. Spike Lee’s Mars Blackmon commercials soon turned the 1988 release into a global icon.
What 1988 OG Details Define the November 2024 DN3707-010 Build?
Style code DN3707-010 replicates the exact proportions of the 1988 original without artificial pre-yellowing. Soft tumbled leather forms the upper in a natural satin sheen. Around the toe cap and heel wrap sit Cement Grey elephant print overlays. Designers cut those panels slightly lower and thinner than on the bulky 2018 retro. That refined mudguard geometry restores the sharp 1988 forefoot slope.
Fire Red accents highlight the lower molded eyelets and the embroidered Jumpman on the padded tongue. On the rear heel tab, crisp white Nike Air branding anchors the OG presentation. Inside the collar, smooth perforated grey leather replaces rough synthetic lining. Underfoot, a white-and-black polyurethane midsole frames the visible heel Air unit above a grey outsole. Every pair also ships in the classic 1988 elephant-print cardboard box with an orange Nike hangtag.
How Do the 1994, 2001, 2011, 2018, and 2024 Retros Compare?
Across 36 years since 1988, the colorway has returned five times in men’s retro form. It first reissued in 1994 ($100 retail) and returned again in 2001 ($100 retail) with Nike Air heel tabs. Ten years later, the 2011 retro ($160 retail, style code 136064-010) swapped the heel to a Jumpman logo. For the 30th anniversary in February 2018 ($200 retail, style code 854262-001), Beaverton restored the Nike Air heel tab.
Every historical edition holds strong collector demand on the GOAT resale market. Compared to the stiffer leather on the 2018 release, the 2024 DN3707-010 pair feels softer out of the box. Purists also prefer its cleaner, unaged midsole finish over the yellowed 2023 White Cement Reimagined. The table below compares the four modern editions from 2001 through 2024.
| Edition & Release Year | Style Code | Heel Branding | Retail / Aftermarket Range |
|---|---|---|---|
| AJ3 Retro OG (Nov 23, 2024) | DN3707-010 | Nike Air | $220 retail / $205 to $285 |
| AJ3 Retro OG (Feb 17, 2018) | 854262-001 | Nike Air | $200 retail / $320 to $460 |
| AJ3 Retro (Nov 25, 2011) | 136064-010 | Jumpman Air | $160 retail / $350 to $510 |
| AJ3 Retro (July 2001) | 136064-001 | Nike Air | $100 retail / $480 to $720 |
When Did the November 23, 2024 Release Drop and at What Price?
Jordan Brand launched the 36th-anniversary retro on Saturday, November 23, 2024 ahead of Thanksgiving week. Adult men’s pairs carried a $220 retail price. Full-family sizing accompanied the drop, including grade-school ($160 retail), preschool ($100), and toddler ($85) sizes. Across all global footwear lines, the parent company coordinates over 500 contract factories. Those facilities operate across 41 countries per the Nike global manufacturing map.
Online allocations released through the Nike SNKRS draw system alongside major athletic retailers and boutiques. An early SNKRS Shock Drop also took place in November ahead of the wide launch. Because the November 2024 drop served as Jordan Brand’s flagship holiday release, large production numbers helped many fans buy pairs near $220 retail.
What Are the Resale Prices and eBay Seller Payouts for 2018 and 2024 Pairs?
Secondary market prices for the November 2024 DN3707-010 edition start at $205 in smaller adult sizes. Larger men’s sizes 11.5 to 13 reach $285 on resale platforms. Meanwhile, deadstock pairs of the 2018 retro (854262-001, $200 retail) trade between $320 and $460. Sellers must deduct platform fees to find net returns. On eBay, sellers pay a flat 8% fee on athletic shoes sold at $150 or more per eBay shoe fee rules.
Selling a 2024 men’s size 12 pair at $275 on eBay deducts $22.00 (8% fee) and returns $253.00 net against its $220 retail price. A 2018 pair sold at $380 nets $349.60 on eBay.
Common 2024 sizes 9 to 10.5 trade near $235 on secondary platforms. On a $235 sale, eBay’s 8% deduction ($18.80) leaves $216.20 net. Because asks sit close to retail, standard sizes offer personal buyers an accessible entry point near $220. The table below compares net payouts across four price tiers.
| Edition & Size Tier | Gross Sale Price | eBay 8% Fee Deduction ($150+ Tier) | Estimated Net Payout |
|---|---|---|---|
| 2018 Retro OG (854262-001 Midpoint) | $380 ($200 retail) | $30.40 (8% fee) | $349.60 |
| 2024 Retro OG (Men’s Size 12) | $275 ($220 retail) | $22.00 (8% fee) | $253.00 |
| 2024 Retro OG (Men’s Size 10.5) | $235 ($220 retail) | $18.80 (8% fee) | $216.20 |
| 2024 Retro OG (GS Size 6.5Y) | $170 ($160 retail) | $13.60 (8% fee) | $156.40 |
How Does the Air Jordan 3 Fit and Style for Daily Rotation?
The November 2024 Jordan 3 Black Cement fits true to size for standard and wide-footed wearers. Checking a comparison of how Air Jordans fit shows why the 2024 build feels so comfortable. Its OG-spec collar padding feels slightly roomier than the snugger 2018 release. For outfit inspiration, reviewing how to wear Jordans shows how easily Cement Grey and Fire Red pair with relaxed denim.
- Multi-Site Checkout Tools: As analyzed in our report on the future of sneaker bots, running an all-in-one sneaker bot such as Valor AIO, Cybersole, Stellar AIO, or NikeShoeBot coordinates SNKRS and Shopify tasks simultaneously.
- Tumbled Leather Care: Wipe the tumbled leather panels with a damp microfiber cloth and apply a neutral leather conditioner twice a year to keep the forefoot supple.
- Lace Options: Swap in sail or white flat cotton laces to brighten the tongue and match the white polyurethane midsole.
Leaving the top Fire Red eyelets unlaced gives the mid-cut collar a relaxed 1988 street look.
When did the 2024 retro release and what was its retail price?
Style code DN3707-010 launched on November 23, 2024 at a $220 adult retail price alongside GS ($160), PS ($100), and TD ($85) sizes.
How many times has the colorway released since 1988?
Following the original 1988 debut ($100 retail), the shoe returned in 1994, 2001, 2011, 2018, and November 2024.
