The Polaroid Pokemon collaboration for Pokémon’s 30th anniversary is dropping a limited-edition collection of three instant cameras inspired by Pikachu, Sylveon, and the classic Poké Ball. Preorders for the Polaroid Pokémon cameras open on August 25, 2026, at Polaroid.com and Pokémon Center, with a worldwide release following on October 5, 2026.
Here’s what to expect from this upcoming partnership:
Polaroid Go Gen 3 — Pikachu Edition ($99.99)
This compact camera features a bright yellow body with a lanyard charm shaped like Pikachu’s tail, plus electric-type detailing that nods to Pikachu’s signature power. Like the next two cameras, it has a Poké Ball–shaped shutter button.
Polaroid Now Gen 3 — Poké Ball Edition ($139.99)
The fanciest, full-size camera in the lineup, styled in the classic red, white, and black colorway of a Pokéball. It shoots full-size i-Type and 600 film, making it the pick for anyone who wants larger prints rather than the compact Go format.
Polaroid Go Gen 3 — Sylveon Edition ($99.99)
This edition takes on Sylveon’s soft pink, white, and blue color palette, giving the lineup’s most understated look next to Pikachu’s bold yellow.
Film and Extras
Every camera in the collection ships with custom dark slides featuring Pokémon silhouettes, which protect your film from light exposure until it’s loaded into the camera. Matching Pokémon-themed film packs and accessories (case, strap, photo album) are also part of the release for anyone who already owns a Polaroid.
How to Preorder
Preorders open August 25, 2026 on polaroid.com and through the Pokémon Center in the US, UK, and Canada. The full collection releases worldwide on October 5, 2026. Polaroid has said the collection is limited-run, so early preordering is recommended if you want a specific edition.
Frequently Asked Questions
How much do the Polaroid x Pokémon cameras cost?
The two Polaroid Go Gen 3 cameras (Pikachu and Sylveon editions) are $99.99 each. The Polaroid Now Gen 3 Poké Ball edition is $139.99.
When can I preorder the Polaroid Pokémon cameras?
Preorders start August 25, 2026, through Polaroid.com and the Pokémon Center official site.
When is the official release date?
The full collection launches worldwide on October 5, 2026.
Which camera is the Poké Ball edition — Now or Go?
The Poké Ball design is on the full-size Polaroid Now Gen 3, not the compact Go. The Pikachu and Sylveon editions are the ones built on the Polaroid Go Gen 3.
