The Nike Retailer Rules for Releases Get a New Update!

Nike’s taking botting and reselling personally. And we’ve seen that before with all the antibot measures and their terms of sale. However, the Swoosh is upping its game with the latest rules! So what’s up with the new Nike retailer rules? Will it change things when it comes to the resale game? And what will retailers change their policies to accommodate the new rules? Let’s find out together and check out what the leaked document includes!

Nike Retailer Rules – A Product Launch Policy Update

Before we get into the rules, we gotta have a little chat. Although Nike is doing whatever it can to deter bots from copping, bots are pretty much ahead of the game. So, if you’re wondering whether having a sneaker bot is still worth it, then yes it is! You should look up the best sneaker bots around though, and choose the one that works best for you.

And if you’re still new to the whole thing, here’s everything you need to know about sneaker botting! But if you’re ready to make a purchase, then NSB3 is probably the best way to go. You can read all about the upcoming upgrade here. Now, back to the new Nike retailer rules, shall we?

High Heat Sneaker Drop Rules

So, GRs (or general releases if you’re not familiar with sneaker terminology), are not a problem. Sneaker stores and retailers can sell these drops on the usual first come, first serve (FCFS) basis. However, the sneaker industry loves them quick strike drops and exclusives. So, Nike decided to put some ground rules for drops like these.

• No FCFS for High Heat Releases: A retailer shouldn’t sell kicks on an FCFS basis unless they can do it in an “orderly” fashion.

• It’s Raffles for Ya: This rule states that a retailer should hold a raffle or draw for all hype releases. It could be an online draw/in-store purchase, in-store draw/in-store purchase, or online draw/online purchase.

• Entries Are Free for All: Retailers are not supposed to charge money for draws. However, they can take charity donations for them if Nike approves it.

• Sneakers Can’t Be Prizes: A retailer can’t give out sneakers as a prize for something to market their store. They can’t sell them even if it’s in connection with charities unless Nike approves it.

Bot Protection and Fraud Reduction

The new Nike retailer rules have a specific part about bot protection. You see, Nike requires retailers to have some decent antibot measures in place before drop day. And according to them, Nike SNKRS app’s security meets these requirements. Sure. Another requirement is that the retailer should have a way to reduce the risk of fraud. For example, people should present an ID in physical stores if they wanna participate in a draw, etc…

Item Per Person Limit

Aaaand there it is. A retailer should limit the number of items that one individual can buy, but Nike didn’t specify the number. However, for high heat drops, a person can only buy one item. So that way, you (hypothetically) can’t buy more than one pair of hype kicks.

Release Times and Promotion

Retailers can’t promote nor market a release more than 14 days prior to the release. But if Nike changes any of the release dates/promotions, the retailer must follow suit. And finally, retail partners can’t drop kicks before 10 AM ET/7 AM PT. The rule applies to both physical and online stores.

What If a Retailer Doesn’t Adhere to the Rules?

Failure to comply with these rules may result in account closure, order cancellation, or changing product allocations. In other words, if you’re a retailer and you don’t follow these rules, you’ll lose all your Nike privileges! So why risk it? And if you’re a buyer, don’t worry. You’ll always be able to use a sneaker bot to cop high heat kicks, even if retailers up their bot protection! Godspeed