Adidas’ second Yeezy sale follows a humongous first drop that gathered millions of dollars for both the sportswear giant and Ye. After Adidas ended one of the most successful partnerships in sneaker history, they decided to sell their existing stock of Yeezys. You know, as a way to stop their financial hemorrhaging. The twist, though,…
Let’s be real here, Adidas collaborations took many hits in the last couple of years. It started with the brand’s biggest partnership ending: Yeezys. From there on, the hype around Adidas kicks took a nosedive. However, one partnership seems to be going strong and relatively well: Bad Bunny! Benito certainly gave us some very interesting…
We don’t like drama, but when it’s about Ye, sign us up because that stuff is always juicy. But this time, it’s a little bit different, especially since Kanye isn’t an active participant. This time, it’s a legal drama that involves… no, not Nike again. Actually, it’s all about the brand with the three stripes…
In the last year or so, we’ve seen how Adidas collabs aren’t going as hard as they should. With partnerships ending and new ones emerging, some are as solid as rocks. Of course, we’re talking about Pharrell’s longstanding relationship with the three stripes. And this spring, the partners are taking a very colorful approach to…
Some silhouettes come into the sneaker industry and go out of it silently. But other silhouettes came in at some point and never went out. Although their shine dimmed every once in a while, they always managed to come back. Obvious examples of such cases are the Nike Dunks and several Air Jordan silhouettes. But…
Ahhh April! The second month of Spring is when so many cool things go down. Flowers blooming, Easter holidays, and 4/20! And for sneakerheads, you know damn well that 4//20 is the most important event. Why? Because that’s when the coolest sneakers usually drop. And this year, Adidas Campus is upping its sneaker game with…
Every year, music and art lovers are in for a treat with Coachella. And in 2023, the music and arts festival is coming back for two weekends! And as it happens, sneakerheads will have a lil treat with the Bad Bunny Adidas Coachella experience. What’s that, you ask? Well, it’s a lot of things that…
Adidas is struggling with its collabs after failing to garner enough hype to replace Yeezys. However, we gotta admit, the brand with the three stripes is doing its best. From signing cool celebrities like Jenna Ortega to dropping new silhouettes, they’re trying. And well, something has to work out eventually, and that came in the…
When we discussed how Adidas was ruining collabs with potential, we mentioned the Adidas IVY PARK financial struggle. However, we hoped that the partners could salvage whatever they still have on hand before the deal ends in 2023. Unfortunately, this collab seemed to run its course with Adidas and IVY PARK parting ways. So, where…
The sneaker industry is very competitive, with only the best sneaker collaborations making the cut. And though there are requirements to end up with hype kicks, sometimes a name could be more than enough. That’s how it’s apparently going with the Adidas Fear of God partnership. So what went down since they announced that collab?…