Who knew that Adidas had it in them to pull practical jokes on everyone? Well, now we know for sure that the three stripes brand has got some jokes going for them. You see, the industry went crazy over an interesting announcement by the German brand! So… what’s up with the shoe box Adidas kicks? And is that really gonna happen or did April’s Fools Day come a bit early this year? Let’s dive into all the details and find out what the shoe box has inside (see what we did there?) But if you’re looking for more sneaker news, our blog has all the tea you might need!
A Lot Is Going On with Adidas Lately… Not All of It Good
Before we jump into the Adidas box shoe, let’s talk about a very dramatic update! You see, Adidas collaborations aren’t at their best lately. But the absolute kill shot came in 2024 from Nike on Adidas’ own territory: Germany. So, for 77 years, Adidas sponsored the German national football team. However, the greatest betrayal happened, and Nike snatched that sponsorship contract from Adidas!
And come 2027, team Germany will wear the checks instead of the stripes. This is one of the biggest betrayals in the history of the brand if you ask us. It’s kinda equivalent to UNC wearing Adidas instead of Jordans, or the University of Oregon rocking Adidas instead of Nike. However, the three stripes seem to have taken the L in good spirits, and are even making jokes! You can read more about the deal right here.
The Adidas Shoe Box Is an April’s Fools Joke?
So, the sneaker industry went crazy when Adidas announced a pair of kicks that we’d only expect from a brand like MSCHF! You see, the kicks were not really… kicks. They actually are shoe box-shaped… literally! In fact, it’s the classic blue Adidas shoe box, but with laces. Moreover, Edison Chen went out and shared pictures of these babies. So naturally, everyone thought that it was legit. However, there was no retail price for the kicks, and Adidas said that you could get the price “upon request”. However, the main giveaway that this is a prank is the sneakers’ style code: AF0104… This obviously stands for April Fools 01/04, so there’s that.
Does the Adidas Shoe Box Sound Like Something You’d Collect?
Okay, let’s be real here. We know that even if the shoe box kicks exist, you won’t actually wear them. But nevertheless, they’re pretty cool collectibles that you can flex in your collection. And the first place you can get oddities like these is usually MSCHF. But well, sneaker brands are also providing weird enough kicks. So, if you’re worried about missing out on cool sneakers, maybe you should learn about sneaker botting! We know it might sound like a jump, but boy will that open doors for you. You can learn more about all that here. Godspeed!
