Jordan 4 White Cement Is Back in All of Its OG Glory!
The Jordan 4 White Cement is back in all of its OG glory on May 24, 2025. Retailing at $225 under style code FV5029-100, the 2025 retro restores Tinker Hatfield’s 1989 shape. It also brings back embossed Nike Air heel tabs. This 40th-anniversary release keeps the smooth white leather upper and speckled Tech Grey midsole intact.
- 2025 Release Date & Price: Drops Saturday, May 24, 2025 via Nike SNKRS and select retailers for $225 retail (style code FV5029-100).
- True 1989 OG Specs: Features original 1989 toe box curvature, fine black cement splatter, and embossed Nike Air heel tabs (no Reimagined aging).
- Four Historical Retros: Previously released in February 1989 ($110), 1999 ($100), 2012 ($160, Jumpman heel), and February 2016 ($220, Nike Air heel).
- Secondary Market Benchmarks: Deadstock 2016 pairs average $520 on resale, while 2025 pairs project around $310 to $370 across men’s sizes.
When Does the 2025 Jordan 4 White Cement Release and for How Much?
The 2025 retro edition (style code FV5029-100) launches on Saturday, May 24, 2025 at a retail price of $225. Anchoring the Jordan Brand 40th anniversary lineup, the drop marks the first return of the colorway in 9 years. Full family sizing accompanies the May Memorial Day weekend release across global retail accounts. Adult pairs retail for $225, while Grade School (GS) sizes retail for $170.
Little Kids (PS) sizes retail for $100 and Toddler (TD) pairs retail for $85 on launch morning. Online allocations release through the Nike SNKRS Draw system alongside Foot Locker, JD Sports, and tier-zero boutiques. Unlike the 2024 Bred Reimagined 4, this 2025 White Cement skips pre-yellowed midsoles for a crisp factory finish. Collectors receive the classic orange-and-grey Nike Air hangtag inside every retail box.
Why Is the 1989 Original an Essential Tinker Hatfield Milestone?
After the 1988 Air Jordan 3 convinced Michael Jordan to stay with Nike, designer Tinker Hatfield faced immense pressure. Hatfield answered in February 1989 by introducing the Air Jordan 4 silhouette at $110 retail. He replaced heavy leather overlays with lightweight urethane-coated mesh quarter panels to improve on-court breathability. Triangular structural wings connected to nine-hole plastic lace locks let players customize their midfoot support.
The White Cement was one of four original 1989 colorways alongside Black Cement, Fire Red, and Military Blue. On the cultural front, Spike Lee cemented the colorway in cinema history in his June 1989 film “Do the Right Thing.” Character Buggin’ Out’s scuffed pair of White Cement 4s turned the speckled sneaker into a permanent streetwear icon.
“Tinker Hatfield’s 1989 White Cement 4 paired breathable urethane mesh and speckled Tech Grey wings with unforgettable 1989 film lore.” – Basketball Heritage Archive
How Do the 1999, 2012, 2016, and 2025 Retros Compare?
In the 36 years since 1989, Jordan Brand has reissued the White Cement colorway only four times. The first retro arrived in 1999 (style code 136013-101) for $100 retail, retaining the OG Nike Air heel tab. Thirteen years later, the 2012 retro (308497-103, $160 retail) swapped Nike Air for a Jumpman heel logo. That 2012 pair also used a darker cement grey tone and a boxier toe profile.
Collectors welcomed the return of OG heel branding on the 2016 Air Jordan 4 White Cement (840606-192, $220 retail). Now, the 2025 edition (FV5029-100, $225 retail) improves upon the 2016 build with softer leather and denser black splatter. It also adopts the updated 1989-spec anatomical last introduced on the 2023 Nike SB x Air Jordan 4.
| Release Year & Edition | Style Code | Original Retail Price | Heel Branding & Key Spec |
|---|---|---|---|
| 1989 Original (OG Release) | 4362 | $110 | Nike Air heel, thin 1989 sloped toe |
| 1999 First Retro | 136013-101 | $100 | Nike Air heel, tumbled leather |
| 2012 Retro Edition | 308497-103 | $160 | Jumpman heel, darker cement grey |
| 2016 / 2025 OG Retros | 840606-192 / FV5029-100 | $220 (2016) / $225 (2025) | Nike Air heel, true 1989 shape (2025) |
What Construction Upgrades Define the 2025 FV5029-100 Build?
Manufactured at partner facilities disclosed on the Nike Manufacturing Map, the 2025 FV5029-100 release refines several structural details. The upper uses Summit White full-grain leather with a smooth, natural finish rather than stiff synthetic coating. Tech Grey polyurethane wraps the midsole and structural wing straps. High-density black paint splatter across those grey panels matches original 1989 archive pairs.
Inside the shoe, extra collar padding and a reshaped forefoot last improve step-in comfort significantly. That wider toe box eliminates the pinky-toe pinching common on 2012 and 2016 retros. A Fire Red Jumpman logo pops against the white woven tongue Flight patch, while black lining frames the tongue interior. Every pair ships in the classic black-and-cement-spattered lid box with a red Flight script emblem.
What Are the Resale Prices and GOAT Net Payouts Across Editions?
Historical performance across previous White Cement releases demonstrates consistent secondary market demand for OG colorways. Deadstock pairs from the 2012 release average $460 on resale. Meanwhile, deadstock 2016 pairs (840606-192) average $520 across men’s sizes 9 to 12. The 2025 release ($225 retail) trades in the $310 to $370 range depending on size tier per market data.
Resellers calculating net payouts must account for platform transaction fees before listing inventory. Under GOAT seller commission rules, sellers in good standing pay a 9.5% base commission. They also pay a $5 seller fee and a 2.9% cash-out deduction. Selling a 2025 pair at $330 gross on GOAT yields $285.09 net, leaving $60.09 above the $225 retail sticker.
| Edition & Size Benchmark | Retail Price | Average Resale Ask | GOAT Net Payout (9.5% + $5 + 2.9%) |
|---|---|---|---|
| 2025 White Cement (FV5029-100, Size 10) | $225 | $330 | $285.09 |
| 2025 White Cement (FV5029-100, Size 12) | $225 | $365 | $315.84 |
| 2016 White Cement (840606-192, Size 10) | $220 | $520 | $451.99 |
| 2012 White Cement (308497-103, Size 10) | $160 | $460 | $399.29 |
How Can Collectors Buy the 2025 Retro for Retail on Drop Day?
Scoring an original 1989 colorway at $225 retail requires preparation across multiple launch channels before 10:00 AM EST. Buyers reviewing our guide on where to buy Jordans for retail should enter in-app reservations on Foot Locker, Champs Sports, and JD Sports. Entering EQL boutique raffles at Kith, Undefeated, and A Ma Maniere also adds extra retail shots.
On release morning, collectors and readers learning how to become a sneaker reseller often use multi-site checkout software. Automating task groups helps buyers handle simultaneous 10:00 AM drops across dozens of sites. Experienced buyers compare established platforms such as Valor AIO, Cybersole, and Stellar AIO alongside NikeShoeBot. Running task groups across Shopify, Footsites, and SNKRS maximizes checkout coverage when high-demand sizes 9.5 through 12 go live.
Is the 2025 release part of the aged “Reimagined” series?
No, the May 2025 release (FV5029-100) is a true-to-1989 OG retro with crisp Summit White leather and clean white midsoles.
How does the 2025 toe box fit compared to the 2016 version?
The 2025 build uses the updated 1989-spec anatomical last with extra forefoot room, making it fit comfortably true to size.
