The year is coming to a close, and it’s time for us to wrap everything up and discuss! But before we discuss the best sneakers that this year treated us with (keep an eye out on our blog for that), we have something else to discuss. Today, we’re gonna tell you all about the changes that went down in the sneaker industry in 2025! So, without further ado, let’s check out all the important mergers, acquisitions, and breakups that happened lately, shall we?
What Went Down in the Sneaker Industry – 2025 Edition!
Dick’s Sporting Goods Acquires Foot Locker
As of September 2025, Dick’s Sporting Goods officially acquired Foot Locker. This acquisition was valued at $2.4 billion, with shareholders getting 0.1168 shares of Dick’s stock per share. Now, this deal makes Dick’s the largest athletic footwear and apparel retailer on the market today! So, we can’t wait to see what this means for the company and the industry in the future.
Skechers Goes Private
In other news, Skechers made an interesting move in the corporate world! The third biggest sneaker company was sold for $9.4B to private firm 3G Capital. Now, the reason behind this move seems to be the new tariffs that were imposed in the U.S. And if you’re wondering how the brand is still relevant, we have the answer! The brand caters to the demographic that other brands generally don’t: the non-athletes, the people looking for a comfortable everyday shoe. In other words, Skechers went with comfort over hype, and that’s where it shines!
U.S. Tariffs on Sneakers
Remember when we discussed tariffs that are getting imposed on imported goods in the US? Well, this definitely is news that is worthy of a place on this list because it greatly impacts the industry! Considering that a huge chunk of sneaker brands produce their kicks outside of the US, this will lead to an inevitable rise in prices. However, we’re not gonna fret just yet, but we’ll wait to see what the future holds!
2026 Industry Rumors
Puma x Adidas?
Will the Dassler brothers finally reunite decades after they parted ways in the late 1940s? It seems like 2026 will be an interesting year in terms of changes! Rumor has it that following Puma’s disappointing year revenue-wise, the company might be sold. And more speculations suggest that Adidas, Anta, and Li-Ning are potential bidders. This all remains a rumor until proven otherwise, so keep an eye out for any and all news!
Nike Price Increases
Last but not least, we have one of the impacts of the imposed tariffs! Rumor has it that Nike (and possibly other brands) will increase their retail prices by about $10. Now, the Swoosh isn’t a stranger to price increases, but this time there seems to be a “valid” reason for it. You can keep an eye out for all the updates on our blog. That’s where you’ll also find the latest sneaker news and guides on how to score them for retail. So, go and have a look, because 2026 could be the year for you to make money online. Godspeed!
