Secret Rare Labubu: The Ultimate Collector’s Guide

Not all Labubus are created equal. And not all are within reach. We’re not talking about ultra-exclusive, museum-worthy Labubus. Similar to the recent Sacai x SEVENTEEN x Labubu figure, which just broke auction records with a sale price of over USD 20,000. That kind of hype piece is impossible to score unless you’ve got deep connections and deeper pockets. But what we are talking about here are the Secret Rare Labubu figures that are hidden inside regular Pop Mart blind boxes. The ones you can pull if you’re lucky, flip for a huge profit, or proudly add to your collection.

In this guide, we’ll cover:

• What’s a Secret Rare Labubu

• The chase figure in each major Labubu series

• What they look like

• How much each one is worth in resale

What Is a Secret Rare Labubu?

A Secret Rare Labubu (also called a chase) is a figure that does not appear on the official packaging of a blind box series. They’re inserted at random, with very low odds. Often 1 in 72 or even 1 in 144 boxes. And usually feature unique designs, finishes, or colorways.

Because of their rarity and element of mystery, they’re highly collectible and fetch high resale prices. Sometimes reaching hundreds of dollars above retail!

Secret Rare Labubu Figures by Series

Here’s a curated list of some of the most popular Labubu series and their confirmed secret rares, including accurate colors and current resale value ranges:

1. Labubu Big Into Energy Series

• Secret Rare Name: ID

• Color: Grey/Black coat with rainbow glitter eyes and teeth

• Pull Rate: ~1 in 72 boxes

• Resale Price: $400–$500+

• Why It’s Special: A plush-finish, serious-toned figure contrasting the bright colors of the main set. One of the most sought-after secrets ever released.

2. Labubu Have a Seat Series

• Secret Rare Name: DuoDuo

• Color: Dark brown plush coat with heart-shaped nose, glowing black eyes, and signature fangs

• Pull Rate: ~1 in 72 boxes

• Resale Price: $225–$350+

• Why It’s Special: A fuzzy, plush-vinyl hybrid that stands out with a mysterious, moody aesthetic—one of the most beloved secret rares in Labubu history.

3. Exciting Macaron Series

• Secret Rare Name: Chestnut Cocoa

• Color: Deep chocolate-brown plush body with light-brown ears, smooth vinyl face, and hands.

• Pull Rate: ~1 in 72 boxes

• Resale Price: $210–$343+

• Why It’s Special: A warm, dessert-inspired vinyl-plush hybrid with cozy tones and glossy finish—instantly eye-catching and one of the most beloved secret rares in the Macaron series.

4. Lazy Yoga Series

• Secret Rare Name: Yoga Coach

• Color: Rich brown plush suit with light beige face, twin ears, and diamond eyes in a tree pose.

• Pull Rate: ~1 in 120 boxes

• Resale Price: $100 – $160

• Why It’s Special: A unique trainer figure in meditation pose, blending serene design and humor, with tranquil coach energy that elevates the Lazy Yoga series.

5. Coca-Cola Series

• Secret Rare Name: Mysterious Guest

• Color: Brown plush with large white eyes, silver soda tab hat, and full Coca-Cola can body wrap.

• Pull Rate: ~1 in 72 boxes

• Resale Price:$180–$250+

• Why It’s Special: A playful and bold design hiding Labubu inside a Coca-Cola can—blending plush textures with iconic branding in one of the most visually striking secret rares ever made.

6. Waky Mart Series

• Secret Rare Name: Microwave Oven

• Color: White fluffy fur with soft pink ears, holding a pink microwave displaying a red heart.

• Pull Rate: ~1 in 144 boxes

• Resale Price: $100–$185+

• Why It’s Special: A whimsical fusion of cuteness and retro appliance humor—its heartwarming design and extreme rarity make it a fan-favorite chase piece in the Wacky Mart series.

How Much Can You Sell Secret Rares For?

While all Labubus retail between $20 and $30, secret rares can resell for $100 to $ 500 or more. This depends on the series, condition, and demand. The most expensive ones—like the ID Labubu from Big Into Energy—can fetch up to $500. That is why you should ensure your Labubus are authentic and stored in optimal conditions.

• Where to buy A Secret rare Labubu?
  

With Labubus, it’s the same drill as with exclusive sneakers. You buy them from official retailers and pay the retail price. Or if you missed out, you can buy them at resale from the aftermarket. Either way, you would have legit Labubus you can collect and resell peacefully. But keep in mind, Labubu resale prices can get crazy. So, securing a doll at retail price is always a better option. And it looks like the only way to do so is to use a Labubu bot. Something powerful, fast, and consistent like NSB!

• Where to Sell a Rare Labubu?
  

In the rare occurrence where you do get a Secret Rare Labubu, you can sell them anywhere! Not really anywhere, but on platforms similar to StockX. Think of Facebook Marketplace, eBay, Instagram, TikTok, and any other platform. You can also set up your own website where you list and sell your Labubus. But that comes with the burden of proving your monsters are authentic. Platforms like StockX handle the authentication process for you. But when you’re selling via your e-commerce website, you should provide proof of authenticity, receipts, and maybe even video footage of the dolls to convince your clients.

• How to Clean A Secret Rare Pop Mart Labubu?
  

That’s a very delicate process- to clean Labubus. You gotta be gentle, careful, and cater to all the craftsmanship put into each Labubu. Luckily, we have a whole guide on how to clean a Labubu, whether it’s a common version or a rare one.

Secret Rare Labubu or a Straight Fake

Because secret rare Labubus don’t appear on the box or official card inserts, faking them is surprisingly easy. And it happens more often than you’d think. Since most collectors have never seen one in person, and because there are very few real ones circulating, it becomes difficult to legit check them. Scammers often take advantage of this by customizing or repainting common figures to resemble “secret” versions. Then selling them online as rare pulls. Without a side-by-side comparison or official references, many buyers fall for it. Especially when the figure is sealed or claimed to be from overseas. That’s why it’s essential to only buy from trusted sellers and always verify packaging details, seller history, and product markings.