Nike Lunar New Year Guide: 2023 Year of the Rabbit Dunks & Jordans
The Jordan and Nike Lunar New Year kicks made our hearts leap in January 2023 with a nine-shoe capsule. Timed for the January 22, 2023 festival after December 2022 previews, the pack spans four Nike and five Jordan silhouettes per brand archives. Highlights include a 2011 AF1-inspired Dunk Low ($765 OG resale) and a 5,000-pair Air Jordan 1 Low OG.
- Festival Date & Scope: Celebrated the Year of the Rabbit starting January 22, 2023 across four Nike models and five Jordan Brand silhouettes.
- 2011 Archival Tribute: The 2023 Dunk Low (FD4203-161, $120 retail) recreates the 2011 Air Force 1 Year of the Rabbit, which averages $765 on StockX.
- 5,000-Pair Numbered Grail: The furry Air Jordan 1 Low OG (DV1312-200, $140 retail) was limited to 5,000 individually numbered pairs worldwide.
- Full Jordan Capsule: Rounding out the pack are the AJ1 Zoom CMFT 2 ($150), Legacy 312 ($150), Air Jordan 37 ($185), and Air Jordan XX3 ($260).
When Did the 2023 Nike Lunar New Year Capsule Launch for the Year of the Rabbit?
The Lunar New Year (also celebrated as Chinese New Year or Spring Festival) marks the first new moon of the lunisolar calendar. That new moon appears between January 21 and February 20 each winter. After December 2022 official image previews, the Year of the Rabbit officially began on Sunday, January 22, 2023. Each 12-year zodiac cycle inspires a dedicated Nike Inc. footwear collection.
Collectors studying how to start a sneaker collection around zodiac themes received nine distinct silhouettes in January 2023. Nike divided the release into two halves. Four Nike Sportswear models led by the Dunk Low anchored the first half. Five Jordan Brand silhouettes led by the numbered Air Jordan 1 Low OG completed the capsule. Both halves shared festive rabbit graphics and custom collector packaging.
How Does the 2023 Dunk Low Honor the $765 2011 Air Force 1?
Because the Chinese zodiac repeats every 12 years, 2023 was the first Year of the Rabbit since 2011. In January 2011, Nike released the Air Force 1 Low Supreme “Year of the Rabbit” (style code 318988-100). Its palette drew inspiration from creamy White Rabbit milk candy wrappers. Per StockX 2011 Air Force 1 Year of the Rabbit data, deadstock 2011 pairs average $765 on the aftermarket.
Designers honored that 2011 grail 12 years later on the 2023 Dunk Low (FD4203-161, $120 retail). They transferred its exact White, Crimson, and Varsity Royal blocking onto the low-top shell. Soft beige suede overlays frame a crisp white leather base. Fuzzy red-and-blue chenille Swooshes, a rabbit tongue patch, and “2011” and “2023” lace dubraes complete the tribute.
| Nike Sportswear Model | Style Code & 2023 Retail | Primary Material & Color Palette | Signature Zodiac Detail |
|---|---|---|---|
| Dunk Low Year of the Rabbit | FD4203-161 / $120 | White Leather, Beige Suede, Crimson-Blue | Fuzzy Chenille Swoosh & 2011-2023 Dubrae |
| Dunk High Lunar New Year | FD0794-100 / $135 | White & Off-White Leather / Icy Outsole | Golden Mountain Heel & Dark Green Insole |
| Air Force 1 Low Leap High | FD4341-101 / $130 | Tan & White Embroidered Upper | Furry Faux-Fur Swoosh & Heel Tab |
| Air Max TW Lunar New Year | FD4317-100 / $160 | White Mesh with Red & Blue Accents | Combines AF1 Pattern & Dunk Low Palette |
What Details Stand Out on the Dunk High, AF1 Leap High, and Air Max TW?
Beside the milk-candy Dunk Low, the 2023 Nike Dunk High (style FD0794-100, $135 retail) took a serene landscape approach. It paired white and off-white tumbled leather panels above a translucent icy outsole. Inside, dark jade green insoles carried metallic gold graphics. An embroidered golden mountain crest decorated the lateral heel counter.
The Air Force 1 Low returned in a fresh execution dubbed “Leap High” (FD4341-101, $130 retail). Rather than copying the 2011 colorway, it combined a tan-and-white upper with folk embroidery. Plush faux-fur rabbit material covered the Swoosh and heel tab. Rounding out the Nike quartet, the Air Max TW (FD4317-100, $160 retail) merged the AF1 pattern with the Dunk Low’s crimson accents. Visible Tailwind Air units cushioned the heel underfoot.
Why Is the 5,000-Pair Air Jordan 1 Low OG the Rarest Shoe in the Pack?
On the Jumpman side of the collection, the centerpiece was the Air Jordan 1 Low OG “Year of the Rabbit” (style DV1312-200, $140 retail). It released on January 21, 2023 after early December 2022 leak sheets misprinted the year as January 21, 2022. Production was strictly capped at 5,000 individually numbered pairs worldwide.
Brown, sail, and grey suede panels pair with fuzzy terry-cloth laces on the low-top. A red-and-gold inner tongue tag displays each shoe’s edition number out of 5,000. Four additional January 2023 Jordans shared a cohesive Light Olive, Cream, and University Red palette. Those pairs included the AJ1 Zoom CMFT 2 ($150 retail) and Legacy 312 ($150 retail). The Air Jordan 37 ($185 retail) and Air Jordan XX3 ($260 retail) completed the pack.
Capping the 2023 Air Jordan 1 Low OG at 5,000 numbered pairs turned a $140 retail release into a $550+ zodiac grail. That rarity rivals the $765 average of the 2011 Air Force 1.
How Do eBay and StockX Fees Affect 2011 and 2023 Year of the Rabbit Payouts?
Collectors buying or selling zodiac grails compare marketplace fees across eBay and StockX before listing. Per the eBay athletic shoe fee schedule, sneakers sold for $150 or more incur an 8% final value fee. That rate includes physical authentication at zero cash-out charge. On a $765 sale of the 2011 Air Force 1 Year of the Rabbit, eBay deducts $61, leaving a $704 net payout.
Meanwhile, the StockX seller fee schedule charges 9% commission, 3% payment processing, and $5 domestic shipping. On that same $765 sale, StockX deducts $97, leaving $668 net for the seller. The table below compares retail prices, resale benchmarks, and net payouts across four Year of the Rabbit releases. Sellers keep $36 more on eBay when trading the 2011 pair. Proper box preservation also protects top collector bids.
| Year of the Rabbit Edition | Release Year & Retail | Aftermarket Resale Benchmark | Net Payout (8% eBay vs. 12%+$5 StockX) |
|---|---|---|---|
| AF1 Low Supreme Year of the Rabbit (2011) | 2011 / $250 | $765 | $704 (eBay) / $668 (StockX) |
| AJ1 Low OG Year of the Rabbit (5,000 Pairs) | 2023 / $140 | $560 | $515 (eBay) / $488 (StockX) |
| Dunk Low Year of the Rabbit (FD4203-161) | 2023 / $120 | $195 | $179 (eBay) / $167 (StockX) |
| Air Jordan XX3 Year of the Rabbit (FB8947-100) | 2023 / $260 | $285 | $262 (eBay) / $246 (StockX) |
How Do Collectors Secure Numbered Lunar New Year Drops at Retail?
Numbered zodiac releases like the 5,000-pair Air Jordan 1 Low OG allocate most stock through 10:00 AM EST draws and Tier-0 boutiques. According to official Nike SNKRS Draw rules, randomized countdown draws notify selected buyers within minutes after the entry window closes. Readers tracking our sneaker release blog monitor both Asia-Pacific and North American drop dates closely. Entering boutique raffles 48 hours early adds extra entries.
Simultaneous first-come, first-served releases also go live across Shopify boutiques and Footsites. During those windows, collectors study how sneaker checkout automation works and deploy an all-in-one bot. Platforms including Valor AIO, Cybersole, Stellar AIO, and NikeShoeBot run parallel checkout tasks with residential proxy rotation across participating storefronts. Separate billing profiles prevent duplicate-order cancellations across doors.
How many pairs of the 2023 Air Jordan 1 Low OG Year of the Rabbit were made?
Jordan Brand produced 5,000 individually numbered pairs of the 2023 Air Jordan 1 Low OG (DV1312-200, $140 retail). Each shoe’s edition number is stitched inside the red-and-gold tongue tag.
How many colorways of the 2023 Nike Dunk Low Year of the Rabbit released?
Nike released the White/Crimson-Varsity Royal colorway (FD4203-161) inspired by the 2011 AF1 first. Three regional Dunk Low colorways also launched in Brown/Orange, Sail/Jade, and Black/Gold.
