The sneaker industry is constantly changing with players in, players out, and some staying where they are. And what was here yesterday can cease to be tomorrow. I mean, some brands crumbled in a matter of days because of something someone said. *cough cough*… Yeezys… Anyway, the industry has spoken, and now we have a list of the most popular sneaker brands! So let’s take a look at it and discuss what went down and which brands stand where in popularity race! Moreover, we’re gonna discuss how everything fits in with everything that went down in the industry in the last few years. So, shall we?
Most Popular Sneaker Brands – Big Players and Underdogs!
Before we check out the list, there are a couple of factors that we should take into consideration. First, the sneaker industry went through many changes in the last few years. The biggest change happened last year, and everyone was talking about market correction! You see, the sneaker industry peaked during the Covid pandemic. You see, many people had extra cash and decided to invest in sneakers. This led to a hike in sneaker sales and the resale business went up, up, up!
However, when quarantine started to relax all over the world, people started going back to their normal routines. And you see, with people now back to their normal life, their main sources of income were back. In other words, not everyone had the time, nor the resources to keep buying sneakers. People started prioritizing other plans over sneakers. So naturally, this led to the industry reaching a state of stillness. But that wasn’t necessarily a bad thing, because we got to see people look for kicks beyond hype! And that meant that the brands we have on this year’s list are a cool mix of hype and looks.
The Results
Disclaimer: The results we have here do not include performance sneakers. So this is a list of the most popular brands according to lifestyle sneaker buyers. Aka, it falls right down our alley! Oh, and all the stats we’ll discuss here are the results of studies by Statista.
At a whopping 39% in total, Nike (18%) and Jordan Brand (11%) are the most popular sneaker brands on the market today. In third place, Adidas (9%) follows its nemesis. And surprisingly, Skechers (7%) beats Converse, New Balance, and Moonstar for fourth place! So in terms of lead, Nike is still keeping that. Meanwhile, other brands like New Balance, Skechers, and Moonstar are slowly but steadily becoming more popular! But what does that say about the market interest?
Well, with Nike in the lead, we know that people are still interested in hype and lifestyle sneakers. However, with brands like Skechers and New Balance coming in, that changes people’s priorities. In other words, people are also going for functionality and comfort as well as hype!
Beyond the Most Popular Sneaker Brands – Brand Awareness!
Now that we found out what the industry’s favorite sneaker brands are, let’s dig a little deeper. If you wanna care about a pair of sneakers, you gotta be aware of the sneaker brand! That’s why, we decided to give you a brief of the most-known brands out there. Unsurprisingly, the results are congruent with the most popular sneaker brands report! The only difference on this list is the presence of Puma, Reebok, and more. But that’s pretty normal since these brands are famous for their performance shoes!
What Will the Future Look Like for the Sneaker Industry?
As long as people like sneakers, the industry will be there to cater to that liking. From the latest tech to the coolest designs and collabs, there’s always something for everyone. And although this standing could look like it’s not changing any time soon, it just might! Who knows? Maybe by this time next year, the industry will become interested in something else. You see, with waves of sustainable kicks coming in, they could be the future!
In the meantime, why not get to know what the whole industry is about and what it has to offer? Our blog has all the latest sneaker and industry news as well as the best botting guides! Now familiar with sneaker botting? Oh boy, you’re in for one heck of a ride! Godspeed.
