Is 2023 the year for Adidas? Well, after dropping one of their biggest sources of hype, the three stripes needed some fresh blood. So, for the first time in 50 years, Adidas is finally giving the masses a new sub-label: Adidas Sportswear. What does this label stand for? Why did they choose Jenna Ortega to be the face of the label? And what items does this label include? Let’s find out all that and more together as we explore the new line!
Adidas, Jenna Ortega, and Gen-Z for the Win!
We live in a fast world that includes fashion, and to stay relevant, you gotta step your pace up. And well, that seems what Adidas has in mind because it’s introducing a brand new sub-label! The new Adidas Sportswear line is the first new line by the three stripes in 50 years. And well, it’s everything today’s generation is looking for. Obviously, the main target for the whole thing is Gen-Z, so you had to choose a face that represents that generation. And we gotta say, the brand’s choice of Jenna Ortega is spot on!
Why? Well, first off, Jenna is one of the industry’s most loved young actresses, and she’s unapologetically herself! In fact, according to Adidas, Ortega represents everything the new line stands for! Secondly, she stated that she’s been an Adidas fan for years, so it kinda fits, right? The campaign also includes Trae Young, Son Heung-min, Mary Fowler, and Carolina Voltan! It’s quite the gang fi you ask us. Now, let’s take a deeper dive into the sub-label and what it’s bringing to the table!
Adidas Sportswear – A Hot & Stylish Mashup on the Go
So the two famous Adidas sub-labels are Performance and Originals. And well, it’s obvious what each one stands for. But now, the brand with three stripes is mashing up these two to give us an awesome lifestyle brand. People today are all about comfort and style at the same time. With everyone looking to reduce the amount of fabric consumption and recycling stuff, this line will come in handy.
The sporty vibe is still there with performance elements at the core of it. However, with comfort and style in mind, you can wear the items whenever and wherever you want! And well, they said it best: “Born from Sport. Built for life.” Finally, the coolest thing about the SS23 capsule is that you can mix and match it, or wear it as is and still look dashing! So what does the collection include?
SS23 – Adidas Sportswear
As we already mentioned, the presence of previous lines is obvious through the vintage-y feel of the collection. And of course, some items are a direct nod to football jerseys, running kicks, and more! The full collection drops worldwide on February 9, 2023, and the item prices will range between $55 and $140! So here’s what you should expect from the capsule.
- Adidas Avryn: A brand-new silhouette that takes inspiration from running shoes. The midsole will feature our favorite Boost tech along with the Bounce cushioning system. Moreover, the upper features 50% recycled materials. These babies will retail for $140 and will feature a variety of colorways, with probably more colors to come!
- Tiro Suit Up Collection: A modern twist on Adidas’ classic tracksuit! It will come in multiple colors, and you can mix and match easily for a sporty or a daily fit.
- Express Line: The new Express Dress and Express Jersey are heavily inspired by football (or soccer) jerseys!
So, Are You In or Out?
Although Nike kinda dominates the market among the younger generation according to this survey, Adidas still has something to say. This poses the question of whether the three stripes brand is too late for the ride. That remains to be seen after drop day! Will there be a sportswear market shift? Or will this label go to the cemetery of failed ideas where many previous attempts ended up? In the meantime, make sure you follow the latest sneaker and sneaker botting news on our blog! Godspeed
