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March 7, 2026

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Kendall Jenner Adidas NSB

Kendall Jenner Adidas – Sibling Rivalry Hits the Shoe Market

Adidas, Industry NewsBy TildaMarch 7, 2026

Adidas is putting its loudest heritage statement back in the spotlight: the Superstar. In the brand’s newly announced “next chapter” for the Original Icon, adidas positions the shell-toe classic as a cultural constant—built for sport, adopted by street style, and ready to be reinterpreted again for a new cycle of fashion and identity. That framing…

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