Fenty Puma Is Back - Watch Riri Run This Town Soon!

2023 is the gift that keeps on giving to the Rihanna Navy. So, in 2022, Riri dropped Black Panther: Wakanda Forever’s ‘Lift Me Up’ and put everyone in their feels. But she took things to another level in 2023 with her Super Bowl performance that broke records. Now, while we were recovering from that, we got the news that she will perform ‘Lift Me Up’ at the Academy Awards! And finally, her sneakerhead fanbase is feeling the heat with news of the Fenty Puma comeback. Yep, you read that right: Rihanna and Puma are back, which calls for a partnership rundown. So, shall we?

Robyn Rihanna Fenty: Business Woman, Artist, and Billionaire!

Before we get into the whole Fenty Puma renaissance, we gotta talk about Riri herself. As of 2023, Rihanna is worth $1.4B according to Forbes, and it’s looking up baby! She’s a self-made businesswoman and artist obviously. Jay-Z discovered her as a teenager, and her talent was obvious, otherwise, she wouldn’t have the following she has, right?

In addition to music, she launched her cosmetics brand Fenty Beauty in 2017, and it’s been a success ever since! And in 2018, her lingerie brand Savage x Fenty came to life, and every season is as lit as ever. In fact, the Savage x Fenty shows are redefining fashion shows and adding some serious pizzazz to them! And of course, you can’t do that unless you’re an inclusive and affordable brand, which the lingerie line actually is.

2019 witnessed the birth of the Fenty fashion brand under the LVMH banner. However, the project became “on hold” in 2021 to focus on Savage x Fenty. And finally, Rihanna expanded the Fenty beauty empire by launching the Fenty Skin line; the name is kinda self-explanatory.

Fenty Puma Put the P in Hype!

Let’s face it, when we think of hype brands, Puma doesn’t make the top 5 list. However, when the brand signed Rihanna in late 2015, the sneaker and fashion industries certainly acknowledged that. In fact, the partners launched the first apparel collection during New York Fashion Week in 2016. To say that this partnership was a success is an understatement. You see, in the last quarter of 2015, Puma announced the Fenty partnership, and their earnings had a 15% surge. Now, fast forward to 2018, and the last collection we got was the SS18 capsule.

We Finally Have Official News – Fenty Puma Is Back!

In a simple Instagram post, Puma announced a partnership renaissance in 2023! So, if you thought that this year couldn’t get any better for the Navy, it just did. And after months of waiting, we finally have official news about the Fenty x Puma return. This announcement gives a little of Michael Jordan’s 1995 “I’m Back”, and we’re here for it to be completely honest. Now, according to Puma’s latest statement, Riri’s partnership with the brand is back with a hybrid shoe!

The Avanti is a mashup of two iconic Puma silhouettes! It draws from the upper design of the iconic Puma King (football), and the soles of the Easy Rider (running). Fun fact: The Puma King was the shoe Pelé had on when he did his legendary lace-tying stunt in the World Cup 1970! The Puma Avanti will drop in two colorways, black and poppin’ chrome. These babies will also be available in kids’ sizing.

Release Info

You can expect the Fenty Puma Avanti to drop on September 15, 2023, and will retail for $170. The kicks will drop worldwide on puma.com and select retailers. But even if you don’t catch these babies, a second Avanti release will happen later in the fall. In the meantime, why not take a look at all the previous Fenty x Puma releases?