EKIN Jordan 1 Never Not Working Is About Exclusivity & Style
Jordan Brand collaborations usually pull from athletes, designers, or cultural icons. The EKIN Jordan 1 does something different. Instead of spotlighting fame, it highlights mindset and brand loyalty. Officially titled the EKIN Air Jordan 1 “Never Not Working,” this release brings a work ethic narrative to one of the most iconic sneakers ever made. This…

